/ selected work
Arcana
/ role
/ credits
Everything under the sun
Solo Project
/about the project
To conceptualize a unique cafe brand and develop a full set of brand guidelines, including logo, color system, typography, mascot, stationery, and applications. The main focus was on learning how to create and document a cohesive visual identity system that stays consistent across all platforms and touch points.
Arcana — a mystical, tarot-inspired cafe. Arcana isn’t just about good coffee (though of course, it has that too) — it’s about creating a cozy, magical space where people can slow down, reflect, and maybe find a bit of wonder in their everyday. I was inspired by little moments of calm and curiosity — walking through Haji Lane and stumbling upon tarot readers tucked between shops. It made me want to design a place that felt both mysterious and welcoming.
The goal was to make something that’s not too wow!, but still leans into that dreamy, introspective vibe — fortune cards, astrology-themed drinks, soft lighting, and a wall where people can leave behind their wishes or intentions.
Paired with a three-eyed, all-seeing cat and constant tarot references, Arcana is brought to life!
/ tools
Adobe Photoshop, Illustrator, InDesign
/ skills
Graphic Design, Branding, Logo Design, Character Design
/ selected work
Arcana
/ role
/ credits
Everything under the sun
Solo Project
/about the project
To conceptualize a unique cafe brand and develop a full set of brand guidelines, including logo, color system, typography, mascot, stationery, and applications. The main focus was on learning how to create and document a cohesive visual identity system that stays consistent across all platforms and touch points.
Arcana — a mystical, tarot-inspired cafe. Arcana isn’t just about good coffee (though of course, it has that too) — it’s about creating a cozy, magical space where people can slow down, reflect, and maybe find a bit of wonder in their everyday. I was inspired by little moments of calm and curiosity — walking through Haji Lane and stumbling upon tarot readers tucked between shops. It made me want to design a place that felt both mysterious and welcoming.
The goal was to make something that’s not too wow!, but still leans into that dreamy, introspective vibe — fortune cards, astrology-themed drinks, soft lighting, and a wall where people can leave behind their wishes or intentions.
Paired with a three-eyed, all-seeing cat and constant tarot references, Arcana is brought to life!
/ tools
/ skills
Adobe Photoshop, Illustrator, InDesign
Graphic Design, Branding, Logo Design, Character Design